A Funded Proposal is a great way to defray the costs of your lead generation.
The essence of a funded proposal is that you offer something of value to the prospect
(information) in exchange for their name, phone number and e-mail address. You also offer them an e-book as a solution to their problem or concern. In our case we offer them an e-book that will assist them with their OWN company if they are already affiliated with one. By purchasing your e-book your prospect defrays the cost of your lead generation and allows you to potentially get the leads that you generate for free!
See the post from November 4th for details about setting up your first account.
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