Teaching Module Funded Proposal--Slide 1

This will be slide 1 of my Internet presentation. I wrote this in October 2006 for MDC. Tally Ho! Ouida


The buzz words are funded proposal.

Funded proposal means that you offer a product
or service for sale while collecting a lead.

This product or service will subsidize or
completely cover the costs of generating a lead.

So instead of paying the going rate of 6 dollars
for a self-generated lead on the internet, you pay
substantially less or nothing through a funded proposal.

Put another way, a budget of 300 dollars per month
will pay for 50 leads at 6 dollars per lead.

That same 300 dollars will pay for 100 leads at
3 dollars a lead through a funded proposal or,
for a completely efficiently executed proposal, that
300 dollars will pay for an infinite number of leads
if the entire amount 300 dollars is recouped through the
funded proposal.

The goal of these newsletters is to help you run as
efficient a proposal as possible.

In premarketing we have the statistics to help
you run an efficient campaign.

There are several ways to drive traffic to your site:

Articles
Press releases
Classified Ad sites
Pay-per-click advertising

Press releases and classified ads require
an upfront fee for uncertain traffic and erratic
conversion rates.

Pay-per-click advertising allows
pay as you go advertising and optimal control
of your budget and results.

If your conversion rate is 49.2% meaning
49.2% of people who go to your site opt in
to receive your auto responders.

4.7% of people who opt in buy the e-book.

Okay...now for a little math. If you
have a budget of 100 dollars, how many e-books
would you need to sell to break even???.

The answer is 4.

4% of 100 opt ins will buy based on premarket
results.

100 opt ins is 49% of what number??

204....

How much can you afford to pay per click to create
204 clicks if you have a budget of 100 dollars?

49 cents...

So there you have it...the basis of a budget
and a strategy to begin marketing.

So go to it and have some fun!